Stories that drive connection & action
Strategic communications & creative direction for organizations that believe narrative creates impact.
DominiQue Masson
About Me
I'm a strategic communications specialist and creative director with 15+ years working in internal communications, change management, and content production.
I've worked with organizations across multiple industries—developing communications programs for employee engagement, performance management, and organizational transformation. My background spans corporate strategy, television production (Netflix, Showmax, SABC), and theatre, which means I understand how to tell stories that land—whether that's on screen, on stage, or inside organizations going through change.
Whether I'm developing internal communications for a company transformation, creating content, or designing interactive workshops, it's about the same thing: finding the story that actually moves people.
I currently work with clients including: Old Mutual, Anglo American, Naspers, Amazon EMEA, Virgin Australia, Dubai Airports, Acwa Power, and Miral—through partnerships with agencies like The Engage Group (Dubai) and True North Agency (SA).
What I do
Strategy & Creative Conceptualisation
Developing the big idea and the roadmap to bring it to life. From communications strategies to creative concepts that cut through and connect.
Scriptwriting & Content Production
Crafting compelling narratives across platforms—from corporate videos to streaming series, from internal communications to broadcast content.
Creative Direction
Leading creative execution from concept to delivery. Ensuring every touchpoint—visual, verbal, experiential—serves the story.
Internal Communications & Events
Building cultures and driving change through strategic employee communications. Making the complex clear and the important compelling.
Experiential Engagement
Designing interactive experiences that create aha moments: theatre-based workshops, gamified learning tools, and facilitated storytelling sessions that help teams and individuals unlock new perspectives and patterns.