Strategic Communications and Creative Direction - Story Minded
We offer strategic storytelling and creative content production for organizations committed to driving impactful organizational change communications through narrative.
DominiQue Masson
About Me
I’m a strategic communications specialist and creative director with over 15 years of experience in internal communications, change management, and creative content production.
I’ve collaborated with organizations across various industries to develop dynamic communications programs focused on employee engagement, performance management, and organizational change communications. My diverse background in corporate strategy, television production (including Netflix, Showmax, and SABC), and theatre equips me with the skills to craft strategic storytelling that resonates, whether it’s on screen, on stage, or within organizations undergoing transformation.
Whether I’m enhancing internal communications for a company transformation, producing engaging content, or designing interactive workshops, my goal remains the same: to uncover the story that truly inspires action.
I currently partner with clients such as Old Mutual, Anglo American, Naspers, Amazon EMEA, Virgin Australia, Dubai Airports, Acwa Power, and Miral, collaborating with agencies like The Engage Group (Dubai) and True North Agency (SA).
What I do
Strategy & Creative Conceptualisation
Developing the big idea and the roadmap to bring it to life involves creative content production that resonates with your audience. From organizational change communications to strategic storytelling, we create communications strategies and creative concepts that cut through and connect.
Scriptwriting & Content Production
Crafting compelling narratives through creative content production across various platforms—from corporate videos and streaming series to internal communications and broadcast content—enhances organizational change communications and supports strategic storytelling.
Creative Direction
Leading creative content production from concept to delivery, ensuring every touchpoint—visual, verbal, experiential—serves the story. This approach is vital for effective organizational change communications and strategic storytelling.
Internal Communications & Events
Building cultures and driving change through strategic employee communications by leveraging creative content production. We make the complex clear and the important compelling through effective organizational change communications and strategic storytelling.
Experiential Engagement
Designing interactive experiences that foster aha moments through creative content production: theatre-based workshops, gamified learning tools, and facilitated storytelling sessions that support organizational change communications and help teams and individuals unlock new perspectives and patterns.